Did Pantone Get It Right With 2023's Color of the Year?

Jan 20, 2023

As visual thinkers, our team always looks forward to Pantone's announcement of the "Color of the Year." In 2021 we made a material board inspired by the two (yes two) colors of the year. In 2022 we shared our reactions to Pantone's "Very Peri."

Well, Pantone's Color of the Year for 2023 is "Viva Magenta." Technically, it's Pantone No. 18-1750. According to Pantone, this color "vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength."

But, what does the CDA Team think? Here's a round up:

“Viva Magenta is very warm and welcoming, I love it! It's very energetic, promoting exploration."

– Nicole Urquhart, Project Associate

“I love the opportunities Viva Magenta provides for a deep and vibrant palette... think jewel tones like ochre and emerald paired with the earthy neutrals of today. Keep the teal out to make sure you don't go too '90s though!”

– Lauren Chipman, Chief Executive Officer

“Magenta is the color of universal harmony, kindness, and emotional balance. Some things the world could use.”

– Bob Wirsing, Principal + Chief Learning Officer

“Viva Magenta veers toward more adventurous, avant-garde combinations – which I'm always down for!”

– Julie Babcock, Design Manager

“Viva Magenta sings powerful love and hope... nothing can beat it!”

– Brad Belter, Account Manager

“I really like Viva Magenta and all it symbolizes. When I see the color, I think of love. It's warm, inviting, and I can absolutely see it being used in big and little doses all over 2023.”

– Bree Burkett, HR Associate + Resource Designer

“I love magenta and all its hues. One has to be fearless to use it and that is how I see the year ahead: going into the unknown fearless with all your love, warmth and hope for a better year ahead.”

– Meg Boyle, Principal Design Studio

How do you feel about Viva Magenta? Weird? Tired? Trying too hard? Soothing? Exciting? Do you think you'll start using it on projects? Let us know!