Founded by Jeni Britton Bauer in 2002, Jeni’s Splendid Ice Creams has been a leader in the national artisan ice cream movement throughout the country. For their first collaboration, Chipman Design Architecture partnered with Jeni’s on the 2,100-square foot store in the Wrigleyville neighborhood of Chicago, IL to create a unique experience that is influenced not only by the history of Wrigley Field, but the greater American pastime of baseball.
Working closely with the brand, Chipman Design delivered multiple conceptual floor plans with a focus on delivering the true Jeni’s experience. Taking into consideration the typical values of how the space looks and feels, CDA took their design concept several steps further with a comprehensive study into sound and smell as well. As the doors to the entrance open, the customer is engulfed by the scent of freshly made waffle cones, with the waffle iron equipment strategically placed at the start of the queue line, providing even more enticement to the customer and increasing cone sales. Bright pops of colors, witty puns, and intriguing artwork create a playful familiarity with bleacher seating reminiscent of a great day at the park.
“Instagram moments” were developed early on in the design process and incorporated into the ‘Wrigley’ concept with the focal wall consisting of a neon play of Harry Caray’s iconic “Holy Cow” bleacher seating, welcoming children and adults alike as well as an energetic and tone-setting gallery wall, acting as a perfect backdrop for ice cream selfies.
From this successful Wrigley location launch, Chipman has expanded their partnership with Jeni’s by designing three additional retail locations in Chicago and two in Texas.