On the surface, Chicago appears a sleekly tailored city, living on a smartly organized grid and compartmentalized into units. Upon exploration, the city reveals a diverse mix of destinations, weaving unexpected delight within the city’s tapestry, richly influenced by its vibrant theatre scene. This juxtaposition served as the concept for the new Cambria Hotel & Suites Chicago Loop – Theatre District above the historic Oriental Theatre.
The Welcome Lobby features multiple zones where guests and bar/restaurant patrons alike can plug-in and relax. The seating was designed to be fluid, with flexible furniture arrangements accommodating a range of guest activities like solo computer work, social gatherings, or a quick rest during check-in/check-out. To create this warm and inviting atmosphere, material selections were based on brand standards but varied to reflect the location of the property in the heart of Chicago. A harmonious and neutral backdrop was paired with artisanal textures. A soft palette of warm greys and deep blues were accented by jewel purples and copper featuring mixed metals of forged iron and polished nickel, creating a sense of warmth and elevated comfort.