Jan 14, 2022
A few months ago, Pantone’s color of the year was announced. In a sea of year-end retrospectives and future industry projections, this annual announcement is always a fun, lighthearted moment for the design community. No matter the shade, it always brings out major opinions.
2022’s official color is called “Very Peri” (officially, Pantone No. 17-3938). It’s a rich shade of periwinkle. And, according to Pantone, Very Peri “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.
This time last year, Pantone designated two colors of the year for 2021—Ultimate Gray, and also a lemon-gold shade called Illuminating. The gray was an on-the-nose reference of the gloomy national mood after nine months of pandemic living, while the yellow hue was meant to be warming and optimistic. (Check out our material board from 2021 inspired by the colors of the year). Together, the colors “expressed a message of positivity supported by fortitude,” according to a statement. A similar kind of thinking applied to this year’s color. While blue is always a favorite, it tends to suggest a certain coolness and distance. Pantone therefore added a “red-violet undertone” to it, producing the periwinkle of note.
So, because we know the Internet loves to weigh in every year, we thought we’d throw it to our CDA team to see how they reacted.
Have you seen Pantone's 2022 color of the year, Very Peri? What do you think about it? Cool? Weird? Tired? Trying too hard? Soothing? Exciting? Do you think you'll start using it on projects? Let us know!