HOKA
New York, NY
HOKA entered the U.S. market with a flagship retail concept designed to create a strong presence in New York City, combining a high-impact street-level experience with a flexible lower-level space for community and brand events. The project required translating an established international retail design into a format that aligned with U.S. codes, construction practices and operational expectations.
Chipman Design Architecture supported the architectural execution, adapting the concept to meet accessibility, life safety and health requirements while maintaining the integrity of the brand. A key focus was maximizing the retail experience at the primary level, with careful planning to support both customer flow and overall store performance.
Material and design strategies reinforced HOKA’s brand identity and commitment to sustainability, incorporating a mix of repurposed elements, durable finishes and performance-driven materials. The interior balances clean, modern surfaces with more tactile features, creating a layered environment that supports both product display and customer engagement.
The result is a retail environment that blends flexibility, performance and brand expression, supporting HOKA’s entry into a new market while establishing a scalable foundation for future growth.
