Old Navy
New York, NY
Chipman Design Architecture has partnered with Gap Inc. on the Old Navy brand for nearly two decades, supporting the evolution of its retail environments across flagship and international locations. The collaboration reflects a long-term commitment to translating Old Navy’s identity into engaging, high-performing retail experiences.
A defining project within this partnership is the brand’s flagship location in Times Square, where the design focuses on energy, accessibility and interaction. The 42,000 square foot environment is organized to create a dynamic customer journey, with prominent visual features at the entry that immediately connect visitors to the brand through movement, color and digital integration.
Throughout the store, large-format screens and interactive moments support a more immersive experience, from product exploration to family-focused engagement areas. Dedicated zones, including a localized New York merchandise experience, introduce site-specific elements that connect the store to its setting while expanding its appeal to both tourists and everyday shoppers.
In addition to its New York presence, Chipman Design Architecture has supported Old Navy in expanding into international markets, including flagship locations in Mexico City. Across each project, the focus remains on balancing consistency and flexibility, creating environments that feel recognizable while responding to the scale and context of each location.
Each store builds on a consistent foundation while adjusting to its setting, allowing Old Navy to maintain a strong identity while delivering a more engaging and adaptable retail experience.
