Helly Hansen

The Partnership

The Chipman Design team has partnered with storied Norwegian activewear brand, Helly Hansen, on a number of US stores. Helping to grow the brand’s East Coast footprint, CDA acted as Architect of Record, providing full turn-key solutions.

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The Task

Typically spanning about 1,800sf, Helly Hansen stores feature flexible fixtures, custom graphics packages depicting the gear in use by the brand’s ambassadors, and a built-in hospitality area with water bottle refill, espresso station and mini fridge. The success of the concept is based on the store’s adaptability, offering the feel of a traditional retail space with the added ability to convert into a unique event and gathering space for local adventurers.