Helly Hansen

National Locations


The Partnership

The Chipman Design team has partnered with storied Norwegian activewear brand, Helly Hansen, on a number of US stores. Helping to grow the brand’s East Coast footprint, CDA acted as Architect of Record, providing full turn-key solutions.

The Task

Typically spanning about 1,800sf, Helly Hansen stores feature flexible fixtures, custom graphics packages depicting the gear in use by the brand’s ambassadors, and a built-in hospitality area with water bottle refill, espresso station and mini fridge. The success of the concept is based on the store’s adaptability, offering the feel of a traditional retail space with the added ability to convert into a unique event and gathering space for local adventurers.

Bag and athletic shoe displayDisplay with a book on top with active wear in the backgroundJacket for women and girlBag and active shoe display on a wall-mounted shelf with rustic lightingCash register with mens wear in the backgroundSitting station with text on the wall reading "trusted by professionals"Detail of bar and barstools